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Attention Ladies: looking for a different reason to get into the best shape of your life?
Then read EVERYTHING on this page.
Finally… Here’s The Perfect Solution If You Want To Fit Into That Sexy Red Dress Without Having To Resort To Hours Of Boring Cardio And Depriving Yourself Of Real Food
(Even If You Are A Complete Beginner)

The Red Dress Project for me was more than a weight loss journey. For me it was about gaining confidence. I've always been the big girl in the room, wanting to shrink and hide. Since starting the program, I'm still the big girl (albeit 30 lbs lighter ☺️) in the room and I don't care because: I know how strong I am, I survived those workouts. I know how disciplined I am, I stuck to the meal plan. I know that I am not alone, because there was always a group of ladies cheering me on and sharing the experience with me. I have a long way to go before I meet my ultimate goals, but the Red Dress Project has made me believe that not only are those goals possible but I'm gonna crush them. - SJM

Do You Have A Sexy Dress?

... that sits in the back of your closet? You may not even have it in your closet yet but you see it every time you go shopping for clothes. You know exactly what dress I’m talking about: the one that you really want to wear to a cocktail party or a night out with friends.


You tell yourself that you’ll wear it… once you have a place to go ... maybe... when you feel like you’ve lost a bit of the extra weight AND/OR gained more confidence.


Instead you wait. You go to those parties or nights out and wear something else. Then you see some other woman wearing that same sexy dress… and she looks good (REAL good) and you can't get that out of your mind. 


After that, you get that fire lit under your ass and you go to the gym swearing that you’ll drop a few pounds. You begin to eat like a rabbit: living on only salads, yogurt and a few of those 100 calorie snack packs. But after a week or two (and the scale not budging) you say "to hell wid dis" and end up going on a craving binge or other stress relieving behaviour, that leaves you feeling a bit better (but not really) and maybe a little guilty. 

Frustrating? Definitely! 


I’m here to tell you that it’s not your fault.


A lot of women struggle with changing their body while feeling deprived and frustrated (and wondering if they are doing the right thing) because there is so much conflicting information out there and programs that focus only on how you look (not how you feel).


If you can relate to that problem, we have the solution for you.

This project helps women over 30, with at least 15 lbs of excess fat to lose, get into the best shape of their lives by providing them with a customizable plan, based on proven systems, to get them results they want as quickly, sustainably and safely as possible. 


We especially have a little soft spot for those that want to fit into that cocktail dress without feeling so overworked and deprived; that's why we're offering this program.


Imagine what it would be like to see results each week. To feel stronger and leaner as your ‘big’ clothes slide off your hips, and your friends saying...

"You look amazing! What have you been doing?"

Think of how good it will feel to not only fit into that sexy dress but also how you will no longer feel self-conscious wearing it while you're out, and maybe even show up that woman you saw wearing it last time. Oh, don't act like that thought never went though your head! I won't tell anyone.

With the GTFU Red Dress Project you'll feel more confident, healthier, fitter, and more 'toned' than you have in years, or even ever (even if you have PCOS)! You'll be able to enjoy that glass of wine without feeling guilty, and you will not have to constantly suck in. Plus you can sit down without doing the dreaded shirt pull from your body; and you can stand naked in the mirror and finally FEEL secure in your own body!

AND it won't even have to stop there! You'll finally have the motivation and momentum to keep moving forward to other goals that have been lurking in the back of your mind. Remember that bathing suit you wanted? (Suga Apple Body ... hint hint!)

Maybe you want to look and feel healthier for your child? Maybe you're concerned about mental health and stress? Or you're rebuilding after a break -up, a period of grieving or job loss? Or you want to outlive a relative or friend who died way too early? 

Or are you a survivor of trauma and desperately want to reclaim body autonomy?


Those are just SOME of the thoughts and feelings that women, like you, had ALL the time BEFORE joining; so why shouldn't you want to be better too?

Real Benefits
  • Confidence that you are doing the exercises your body needs to be doing, safely and correctly, because often you’ve wondered if you were doing them right in the first place.

  • Getting off medication and freedom from uncomfortable and scary side effects.

  • Controlling sugar cravings especially at that time of the month.

  • Excitement of doing things you never thought you could do PAIN FREE; such as squatting for great legs without your knees hurting… ever. Or even ab work without your lower back hurting. Or walking up stairs.

  • Feeling aligned physically, emotionally and spiritually for the first time in years.

  • Results each week whether it's your pants getting looser or the weights feeling easier, each week there is always something new that you'll experience and keep you excited for the next workout.

  • Shopping for clothes feeling fun again.

  • Wearing a two-piece to the beach.

  • Being able to be around for your children or be in a better position to conceive.

  • Be able to have dinner with your family and NOT have to eat something different, because your meals are actually healthy AND delicious, so they'll enjoy eating what you eat 

  • Support every step of the way because you're NOT ALONE and this won’t be a lonely journey. You’ll finally feel like someone is making you a priority, and be surrounded by others that have gone through, and are going through what you're going though.

  • Motivation that keeps you grounded and not 'falling off the wagon' even after those long days with an angry boss, traffic jams and kids (or a boyfriend/husband, they are about the same thing).

  • Improved sex drive and confidence during 'sexy time'.

  • Learn how to achieve permanent results quickly, in the most convenient way possible, while actually enjoying the process.

  • Owning the room, even if you still feel like the 'big girl' in the group, or the oldest one.

  • FINALLY feeling like the BEST version of you and back in control.

What's Included?
Customizable Training Program - No gym required
We can customize your workouts around YOUR body and YOUR abilities. These are NOT cookie cutter programs that you'll see in the magazines at the supermarket. We take into account how women like you move, & what you're capable of, and build YOUR workout plan around YOU to ensure that you get the best results as quickly and safely as possible. Train whenever, or wherever you wish! All you need is your phone and adjustable dumbbells up to 50 lbs (or a set). You don't even need a cardio machine! Have barbells too? Sweet! Got access to a full gym? Even better!

NOTE: gym membership is not included. Clients are serviced worldwide via the online Red Dress coaching platform.
Nutrition for YOUR Body (The RDP Nutrition Nexus)
Yes this is one of the MAJOR components of this program. We all know it's about the diet (hate that word) but we are going to make sure you follow science-proven systems that will still have you eating real food. In fact we will cover so much nutrition that there is no way we won't find a meal plan or program that works for YOU, YOUR life, and YOUR schedule. Plus, no after-program rebound weight!
What to do for the times you're NOT working out.
Being honest here: this does require a few things for you to change, in order for you to get from where you are to where you want to be. So some homework is involved, but we have you covered there. We will instruct you what to do on the days you need to switch it up, taking into consideration what equipment or gyms you have access to and design your workouts accordingly.
Tracking and accountability (Q.A.A.lity Coaching weekly)
We hold you to a higher standard than you may hold yourself, because if you're not accountable to someone, only YOU know if you did, or did not, follow the plan. Our entire focus is on getting you results. That’s why we do the most consistent and extensive progress tracking, including photos, with our Red Dress clients. That way, we always know what’s working and what’s not.
Red Dress Recipe Manual + Grocery List
Eating better doesn't have to entail tilapia (seriously, boring!) brown rice, veggies, and lemon water (more boredom). That's why we include some of our favorite recipes and they cover more than just chicken, tuna, broccoli and salads! We have REAL food recipes (chef-designed) that won't leave you feeling deprived and you'll want to continue to make these on a daily basis. Need a chef in Barbados? We can refer you!
Want to enhance your results with supplements? We'll show you how!
Daily Motivation (The RDP Mindset Matrix)
No one ever said this was going to be easy. Even with us at your side coaching you every step of the way there are going to be some days that will test your will power (we all have them). What we do to help out is send you some of our most motivational quotes, stories and emails to just remind you why you started and to not give up. This will build your confidence!
Red Dress Success Manual 
Don't you ever wish that you had a book to tell you everything that you wanted to know about what you are going though, why it happened, and what you can expect to happen over the course of your transformation journey? Well what a coincidence that we happen to have that EXACT manual just for you. Let's just say 'you're welcome' right now.
Support Group and Online Life Coaching
We add you to a private group (NOT facebook nor whatsapp, eww!) just for our clients, so that you can ask those questions that just popped up in your mind and not only get your coach's answers, but answers from others that are doing the program as well. This alone will give you ideas that you never thought about and help keep you on your game throughout this program.
The Red Dress Event (Barbados only)
For those resident in Barbados, we will celebrate in style at specific times during the year! You will need a Red Dress (we suggest having one tailored if you can) as we will be dining out. For your financial planning, we suggest budgeting $200 towards the event. A photographer will be on hand to capture your celebratory moments!
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RDP was so much more than I expected. I never felt like I was "dieting". What started out as a group of mostly strangers ended up being a #girlgang. We encouraged and held each other accountable and the results speak for themselves.

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RDP taught me discipline as well as that some things I think I need, I don't. ...Taught me that eating and preparing your food can be delicious as well as healthy. ... Having a team along your journey makes it fun!

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I've tried a number of exercise and dieting programs but they were never truly successful until now. The Red Dress Project has helped me understand food better, the importance of meal prep, consistent and challenging exercise coupled with a community of women that are all supportive of each other achieving their goals. It was a truly amazing experience - one which I fully endorse! Thank you Coach Cary and Corey for your continued support and encouragement!

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The Red Dress experience was amazing as it provided extremely clear direction and accountability for creating healthy habits. These habits are not just for a short period but are those to put into practice for life. It reminded me thats its ok to start again as you inch closer to better habits and goals, and proved to me that remaining consistent is better than being perfect, It was also great having the app and accessibility as I was travelling for work whilst keeping on track.

Tighten up in your first 4 weeks.
Limited space each month.
First step? Book a professional Lifestyle, Fitness and Nutrition Audit.
There is no fee for your professional audit.
Mobile Phone


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Red Dress Project ?!?! best decision and investment ever. It was a very comprehensive Programme and provided me with the tools to effectively reach and exceed my goals. I set my goals quite timidly and blew past them halfway through. The guides and meal plans became part of my daily routines during the Programme and I was able to learn new foods, recipes to form new habits for life. Some of those items are now staples on my shopping list. The community of RDP is unmatched, with ladies all in for the same goal, classes were nothing but motivating regardless of how hard it seemed. Coaching..check Meal plans….check Shopping list…check Support….check You literally have to show up for yourself. Put in the work and Trust the process.

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Well it was intimidating to sign up. Being quite overweight you feel like the programmes are too advanced and too hard. But after reading the booklets etc the positivity was encouraging. I actually started to enjoy challenging myself to try. Sometimes the workouts seemed impossible but once I started I realised I could do this. Everyday I got better and felt more confident. Having the group of ladies to encourage each other was great. I like to workout at home so having the app and the timers was easy to use and super convenient to follow along. The meals were really good. It didn't feel like diet food and I felt energetic.

Yeahhhhh! Love it! Thanks to the Baddest coach everrrrrr! Remember one of my goals was to take a photo shoot? Get set, Goal met! Time to reset the goals and get moving. If you can see the smile on my face now. 😁

100% Money Back Guarantee
This is an online service. At ANY point in time BEFORE your digital materials are sent, inclusive of our proprietary information and program secrets, if you don't feel like this is the all-inclusive program for you, you don't think we are the coaches for you, you think we are too supportive or that we care too much... what ever reason you have, we will refund the full amount of the program. No Questions Asked. However, there are no refunds once your digital package has been sent from our staff. All sales are, at that point, final. Why? Once someone has received our proprietary information, they could try and use it without paying us, give it away or sell it. Our documents contain unique methods that are very valuable but incredibly easy to steal and retransmit after they’ve been downloaded. Our coaching suggestions, once implemented, cannot be removed from a client's life. Neither can the coach's time be returned. So, if you're the type of client who needs a guarantee before investing in your future health, then you are not the type of person we want to work with. We want motivated self-starters who are willing to believe in themselves and trust the process, and who are not looking for a way out before they even begin. If you are not serious, do NOT sign up. But if you are, girrrllll? You are you going to have an awesome experience!
The awarding of full and partial scholarships are at the sole discretion of Bassa Bassa Inc. All scholarship awardees are to, as a condition of their scholarship, complete a minimum of 90% of all tasks, sessions and assignments each week, as tracked via our online platform, fitness app and social media links. Failure to do so will void the scholarship. Contract required.
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